Embrace Excellence

If you experience excellence then - don't ignore it - STUDY IT !

What was it that made you feel you had experienced excellence ?

Can you replicate this excellence in your own business ?

It may be a hotel you stay at, it may be a car you drive.

For instance - I always enjoy the excellence I feel when buying something from Apple. Everything they do is excellent -  products, service,packaging and website. And they achieve excellence over and over again - not easy !

Does your company portray the same excellence ?  If it doesn't then try and fix it.